Website Overview

Clarity Diamonds — Website Overview

Domain: claritydiamonds.au Platform: Custom build (JavaScript-rendered) Last updated: 2026-03-09

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Site Map

claritydiamonds.au/
│
├── / ............................ Homepage
│   ├── Hero section
│   ├── Trust signals strip (IGI Certified, Secure Payment, Insured Delivery)
│   ├── House Collection (5 signature designs)
│   ├── How It Works (5-step flow)
│   ├── Testimonials (3)
│   └── Footer
│
├── /diamonds/ .................. Diamond Shape Pages
│   ├── /round
│   ├── /oval
│   ├── /emerald
│   ├── /cushion
│   ├── /pear
│   └── /princess
│
├── /search ..................... Diamond Search (JS-rendered inventory)
│
├── /ring-concept-generator ..... AI Ring Concept Tool
│
├── /education .................. Diamond Education Hub (exists)
│
├── /concierge .................. Concierge Booking (NEEDS BUILD — priority)
│   ├── Service explanation
│   ├── Booking form / calendar embed
│   └── Fields: Name, Email, Phone, Budget, What are you looking for?, Preferred contact method
│
├── /contact .................... Contact Page (NEEDS BUILD)
│   ├── Email: hello@claritydiamonds.au
│   ├── Hours: Mon–Fri 9am–6pm AEST, Sat 10am–4pm AEST
│   └── Contact form
│
├── /our-story .................. About Page (NEEDS BUILD — Week 2)
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├── /privacy .................... Privacy Policy (NEEDS BUILD — required before ads)
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├── /terms ...................... Terms of Service (NEEDS BUILD — required before ads)
│
└── Footer Links
    ├── Our Story → /our-story
    ├── Education → /education
    ├── Contact → /contact
    ├── Privacy Policy → /privacy
    └── Terms of Service → /terms

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Page Status

Page	Status	Notes
Homepage	Live — needs update	Hero, trust signals, house collection, how it works, testimonials all need updating per Site Update Prompt
/diamonds/round	Live — needs update	IGI-only cert, CTA links, pricing disclaimers
/diamonds/oval	Live — needs update	Same as above
/diamonds/emerald	Live — needs update	Same as above
/diamonds/cushion	Live — needs update	Same as above
/diamonds/pear	Live — needs update	Same as above
/diamonds/princess	Live — needs update	Same + duplicate header bug
/search	Live — needs update	CTA links, verify inventory loads
/ring-concept-generator	Live — needs update	Empty “Recent Creations” section
/education	Live	Review for outdated claims
/concierge	Not built	Priority — many CTAs link here
/contact	Not built	Required for footer + ads
/our-story	Not built	Week 2 priority
/privacy	Not built	Required before running ads
/terms	Not built	Required before running ads

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Homepage Sections (Target State)

1. Hero — “Love the ring. Know the diamond.” + subheadline + two CTAs (How It Works / Book a Consult)
2. Trust Signals — IGI Certified, Secure Payment, Insured Delivery
3. House Collection — 5 signature designs led by The Emerald (3ct anchor)
4. How It Works — 5 steps: Consult → Choose → Design → Payment → Delivery
5. Testimonials — 3 customer quotes (no specific dollar savings)
6. Footer — Working links to Our Story, Education, Contact, Privacy, Terms

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Technical Requirements

Meta Pixel (Pre-Ads)

Must be installed sitewide 2–3 weeks before first ad spend.

Event	Trigger
PageView	All pages (automatic)
ViewContent	Diamond detail view, house collection design view
Lead	Concierge booking form submission
Contact	Contact form submission

Sitewide Cleanup

See Operations/Site Update Prompt.md for the full find-and-replace list. Key removals:

• All GIA references → IGI only
• All escrow references → Secure Payment
• All margin/invoice references → Remove
• All specific savings claims → Remove
• All 30-day returns references → Remove
• All delivery partner names → Insured shipping
• “Handcrafted in Australia” → “Handcrafted to Order”

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Key URLs

Purpose	URL
Live site	claritydiamonds.au
Email	hello@claritydiamonds.au
Email platform	Plunk (7 welcome sequence emails live)
Ads	Meta Ads (not yet live — pending pixel + privacy/terms pages)

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Build Priority

1. Install Meta Pixel + events (needed 2–3 weeks before ads)
2. Build /concierge (many things link here)
3. Build /privacy and /terms (required before ads)
4. Update homepage (hero, trust signals, house collection, how it works, testimonials)
5. Update diamond shape pages (IGI, CTAs, pricing disclaimers)
6. Build /contact
7. Fix /ring-concept-generator (empty section)
8. Build /our-story