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Campaign Structure (4 Lead Gen Campaigns)
Create one campaign per segment. Each campaign uses:
- Lead Objective
- Quiz CTA
- Campaign Budget Optimisation (CBO)
- 2–3 ad sets for testing
First Home Buyers Campaign
Campaign Name FHB – Quiz Lead Gen
Target Age: 21–35
Interests:
- First home buyer
- Mortgage
- Real estate
- Property buying
- Apartment living
Messaging Angle Focus on:
- Government grants
- Affordability
- Renting vs buying
Example Hooks
Ad Set 1 – Grants You may qualify for first-home buyer grants. Take the 60-second apartment quiz.
Ad Set 2 – Rent vs Buy Still renting in Sydney? See if buying an apartment is closer than you think.
Ad Set 3 – Affordability Think Sydney apartments are unaffordable? Take the quick buyer quiz.
Investor Campaign
Campaign Name Investor – Quiz Lead Gen
Target Interests
- Property investor
- Real estate investing
- Passive income
- Rental property
- Property development
Messaging Angle Focus on:
- Rental yield
- Data
- Investment zones
Example Hooks
Ad Set 1 – Yield Looking for Sydney apartments with strong rental yield? Take the investor quiz.
Ad Set 2 – Data Not every apartment performs the same. See which areas investors are targeting.
Ad Set 3 – Opportunity Find apartment investments that investors are quietly buying.
Downsizer Campaign
Campaign Name Downsizer – Quiz Lead Gen
Age Target 55+
Interests
- Retirement planning
- Downsizing home
- Property ownership
- Lifestyle living
Messaging Angle Focus on:
- Lifestyle
- Simpler living
- Less maintenance
Example Hooks
Ad Set 1 – Lifestyle Thinking about downsizing? Discover apartments designed for your next chapter.
Ad Set 2 – Low Maintenance Swap house maintenance for a simpler lifestyle.
Ad Set 3 – Comfort Find apartments perfect for downsizers in Sydney.
Upgraders Campaign
These are people who already own property but want something better.
Campaign Name Upgrader – Quiz Lead Gen
Target Interests
- Home ownership
- Property buying
- Real estate
- Interior design
- Luxury apartments
Age: 30–50
Messaging Angle Focus on:
- Better lifestyle
- Bigger space
- Modern apartment
Example Hooks
Ad Set 1 – Lifestyle Upgrade Outgrown your current home? See which apartments match your next step.
Ad Set 2 – Better Living Upgrade your lifestyle without leaving Sydney.
Ad Set 3 – Move Up Ready for something better than your current place? Take the upgrade quiz.
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